6.10.2013

UK anger over violent Ikea gnomes ads

An Ikea TV commercial showing increasingly violent methods to destroy pesky garden gnomes has resulted in a barrage of complaints in the UK.
An Ikea TV commercial showing a couple using increasingly violent methods to destroy garden gnomes has drawn dozens of complaints from British viewers.
The couple fight back, kicking them across the garden and into a pond before using a hammock to hurl them against the fence.
One scene shows a furious gnome standing over the remains of his broken friend.
The woman finally aims a jet of hose water at an assembled mob, smashing them into pieces.
The ad finishes with the tagline: "Make more of your garden. Say no to gnomes."

Read more: www.sbs.com.au

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